Biography of Isabel Noboa

Isabel Noboa

Isabel Noboa Pontón de Loor (Guayaquil, Ecuador, 1946) is an Ecuadorian businesswoman

known for her foray into agricultural, real estate, industrial, commercial and tourism
business through the Nobis Consortium - one of the largest business groups in 

Ecuador - of which Noboa is founder and executive president.

Isabel Noboa is the daughter of the late Ecuadorian 

businessman Luis Noboa Naranjo, founder of the

Noboa Corporation, and Isabel Pontón Ávila, 

who had 6 children, one of them businessman 

and politician Álvaro Noboa. 

Noboa left Ecuador at age 12 to Go to study at St. 

George's School in Clarens, Switzerland. 

Later he would take distance economics classes 

with the University of London. After his return to 

Guayaquil, he married at the age of 21 with Isidro 

Romero Carbo and had 3 children:

 Isabel Maria Romero de Campana, Melissa Romero

de Zurita and Isidro Romero Noboa. 

In 1968 he opened a language academy 

(English and French) at his residence, in 1974 he 

closed the academy and began his philanthropic 

work with a foundation in support of adoption.

In 1994, after the death of his father Luis Noboa, discrepancies occur between the 

heirs of this, until they finally reach a settlement agreement in 1997. All this 

happened while their marriage was going through a severe crisis. Of the agreement, 

Isabel Noboa corresponded part of the companies of the former Noboa Corporation 

with  which the Nobis Consortium will begin, together with her sister Diana, 

who later would step aside given the economic situation of the country at that time.

In 1998 Isabel Noboa divorces by mutual agreement of Isidro Romero, with whom 

she currently manages a cordial relationship, also with the Romero family, 

to the point that she and her current spouse are regulars invited to family parties, 

8 and. In 2007 he married Dr. Agustin Loor for the second time in the middle of a 

lavish ceremony held one day Thursday at his La Moraleja mansion in Via 

a Samborodon, which was attended by several personalities of the Guatemalan 

and Ecuadorian high society.

It has transpired that after the fight in the courts for the fortune of her father, 

it was she who decided to approach her brothers and thus remedy any family 

bitterness based on the judicial issue, managing to unite, in the majority of possible 

her brothers. 

https://es.wikipedia.org/wiki/Isabel_Noboa